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Did You Know? It is predicted that 90% of the global Internet traffic will be driven by video content in 2019.

Did You Know? It is predicted that 90% of the global Internet traffic will be driven by video content in 2019.

by Simone May 24, 2016

video_marketingWhile video may seem like an expensive trend that is out of the grasp of many  businesses, it can be an inexpensive and effective marketing tool for even the smallest business.

Today, if you have a smartphone, you can make a great marketing video. A one-minute video highlighting the things that make your company unique could become your best customer acquisition tool.

Did You Know? It is predicted that 90% of the global Internet traffic will be driven by video content in 2019.

More subscribers means more revenue potential. Here are some exciting stats:

  • 73% of marketers are increases their use of video
  • 21% claim it’s the most important form of content marketing
  • 58% want to improve their knowledge of YouTube
  • 67% Will increase their Facebook marketing in 2016

For Creators: As more brands and companies want to use video on Facebook, they will naturally seek out YouTube and other video personalities. If you’re an influencing channel or a video production specialist, you’ll quickly find yourself getting more phone calls. Put together some pricing (if you haven’t already) for speaking with brands and TV producers.

For Marketers: Start networking with bigger channels. Create synergy and collaborations with Creators across different platforms. Interview them on your blog and create those relationships now. Find Influencers that you can connect to your client base. The video marketer who can creatively bring together companies and Creators will do phenomenally well.

Let Customers Get to Know You With Video

Video lets you do more than just share information about a product: you can immerse viewers in an inspiring narrative about how your business came to be, and its potential. Video is the most efficient way to form a large-scale human connection — you get to make eye contact and speak face-to-face with an infinite number of people, without additional cost. If you’re not using video that taps into the familiarity principle, you’re missing out on conversions that could make your business what you dreamed it would be. Here are three strategies for using the familiarity principle that show your product in a remarkable light and boost sales.